Difficulty: Beginner - The 3 Essential Components of Your Client Attraction Strategy
Video Time: 6.22

Difficulty: Beginner
Video Time: 15.19

In this training you'll learn how to drill down into much more than just the basic demographics of your ideal client and create an avatar that informs your marketing, message and copy.

Difficulty: Beginner
Video Time: 16.25

Watch another example of the process of understanding your ideal client avatar with Shelford, a Creative Director. In this example, working through the ideal client avatar process uncovers an interesting new marketing approach.

Difficulty: Intermediate
Video Time: 20.20

Watch a live run through of the Ideal Client exercise with Gayle who runs a business offering "end of life planning" services and programs

Difficulty: Beginner
Video Time: 27.19

Watch a live run through of mapping your Ideal Clients' "Hot Buttons" with Elaine who runs a direct sales business